trademarketing insider about us page

About Me

My name is Sheraz Durrani . I founded trademarketinginsider, leveraging my experience as a seasoned marketing professional with over 17 years of experience across diverse industries, including Telecom, FMCG, and Digital Marketing. With a rich background in trade marketing, digital strategies, and content creation, I bring a wealth of practical knowledge to every article and resource on this site. I hold an MBA from Hamdard University Karachi (2001) and have continuously updated my skills with certifications in various aspects of marketing that directly apply to trade marketing strategies

  1. Integrated Marketing Communication, Advertising & Digital Marketing (IE Business School, Madrid, 2017)
  2. Digital Branding & Engagement (Curtin University Melbourne, Australia, 2018)
  3. Certified Digital Marketer (Institute of Digital Marketing Pakistan, 2018)
  4. Inbound Marketing (HubSpot Academy, 2019)
  5. Certified Digital Marketing Course (Udemy, 2019)
  6. Content Marketing Certified (HubSpot, 2024)
  7. Digital Marketing Certified (HubSpot Academy, 2024)

These certifications encompass crucial elements of modern trade marketing, including digital strategies, branding, content creation, and data-driven marketing approaches.

My commitment to continuous learning ensures that Trade Marketing Insider offers cutting-edge insights that blend traditional trade marketing principles with the latest digital marketing techniques.

Connect with me on LinkedIn for more insights and to stay updated on the latest in trade marketing.

My Expertise

Drawing from my extensive experience in roles such as Head of Trade Marketing at Jazz (Mobilink) and various leadership positions in digital marketing agencies, I offer theoretically sound and practically applicable insights. My content covers a wide range of topics, including

  • Trade Marketing Fundamentals
  • Advanced Trade Marketing Strategies
  • Digital Trade Marketing
  • Data-Driven Approaches
  • Industry-Specific Insights
  • Tool Reviews and Comparisons
  • Retail Partnerships
  • B2B Trade Marketing

My Mission

At Trade Marketing Insider, I am dedicated to equipping businesses with the insights and resources necessary to thrive in the intricate world of trade marketing. My goal is to connect brands and retailers more effectively, providing actionable advice that fuels growth and cultivates strong partnerships.